#16 Will AI (finally) make comms more data-driven?

With Thomas Mickeleit, founder of AG CommTech and Kommunikationneudenken.

Corporate communications are notably behind marketing or sales when it comes to being data driven. Can AI finally give us the leap we need?

In this episode, our host Arne has a chat with Thomas Mickeleit. From IBM to Volkswagen to Microsoft, Thomas has been driving tech transformations in the comms industry for three decades. Today, he leads his own CommTech working group in Germany, gathering around 450 network members.

We discuss the hottest topic in the CommTech world right now. That is, how AI can help us better understand our stakeholder journeys and craft on-point, inspiring narratives.

This episode is presented by Arne Kötting, and was produced by Nina Cerasuolo and Ana Luiza Loio Becil. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens.

Möchten Sie mehr über Thomas' Arbeit erfahren?

Dann lesen Sie sein brandneues Buch 'Erfolgsfaktor CommTech: Die digitale Transformation der Unternehmenskommunikation' hier: https://www.amazon.de/-/en/Thomas-Mickeleit-ebook/dp/B0C7MHCX2W

00:00:49 Thomas’s background: from law to CommTech.

00:03:44 What is CommTech and how is it different from MarTech?

00:08:09 The stakeholder journey in (internal) comms.

00:14:15 The CommTech index: How data-driven are comms compared to marketing? And how does this impact comms’ role in strategic decision making?

00:19:27 What makes an organisation data-driven and how to become one.

00:23:21 (Why) do comms experts lack the confidence to own their space in data-based strategy?

00:25:27 On why companies struggle with creating a culture of (technological) innovation.

00:28:28 Who owns the data? On why there is such a high turnout of CDOs.

00:30:43 About AI: where is the potential for AI in the corporate comms industry?

00:34:51 How will the integration of AI shape the talent and workforce needed in internal comms?

00:36:12 How can internal comms professionals help the organisation’s leadership and employees make sense of transformations like the one AI will bring? How can we foster an AI-ready culture?

00:40:24 On the skills needed for the corporate comms workers of the future.

00:42:27 On perspectives on mixed MarComm initiatives.

00:43:44 About the potential role of AI for internal knowledge management.

00:47:40 Should we use AI to achieve goals or to set them altogether?