#15 How to ride the AI-tsunami in corporate comms?
An interview with Pajam Hassan, founder of Intuitive.AI
So... what is AI's potential in corporate comms beyond ChatGPT? And how do we ride the roaring waves of AI change that are about to hit us?
In the first episode of our Artificial Intelligence season, we are joined by Pajam Hassan, who is the CEO and founder of Intuitive.AI - a company that is specialized in building and implementing AI solutions to complex business issues.
Drawing from Pajam's expertise both as a data scientist and as an entrepreneur, we demystify current AI developments that you thought were too tech-y for you to understand.
We also discover exciting new possibilities for our industry and reflect on the role of comms leaders in the AI revolution. Ready to jump in?
This episode is presented by Arne Kötting, and was produced by Ana Luiza Loio Becil and Nina Cerasuolo. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens.
00:00:00 Intro by Pajam
00:00:29 Intro: introducing our AI season and Pajam.
00:02:00 This episode was translated by AI!
00:02:16 Who is Pajam Hassan? From data mining to AI.
00:04:40 About Pajam’s company Intuitive AI
00:07:48 On educating clients’ IT, communications and strategy departments on AI
00:12:30 Was 2023 decisive for AI? History and potential of Large Language Models (LLM)
00:16:28 How can companies store data safely and ethically?
00:22:10 On the AI landscape in the USA and in China, between capital exploitation and stabilization – what’s our European model?
00:23:51 Is 2020s AI development comparable to the 2000s development of the Internet?
00:24:30 On specific uses of AI in the comms sector, ideals and examples from practice
00:35:00 What role can people still have, in a scenario of AI-based automation of work? On positioning, ambition, and fostering education.
00:42:59 What are the important AI technologies non-experts and experts should both know and care about?
00:47:23 On what AI assistants trained in specific jobs (copywriting, designing, project managing, etc.), like OpenAI’s API, will mean for the communications industry.
00:48:10 Seeing AI as our trainee.
00:49:52 How human is AI today? Are creativity and empathy really a solid bastion for human ability in the face of AI? On what kind of profiles are actually interchangeable with AI skills and on the possibilities for *more* human contact AI could give us.
00:54:04 What can heads of communications departments do to get prepared for the advent of AI? On picking an entrepreneurial mindset and selecting talent.
00:55:42 Leaders need to get their hand dirty and explore AI’s potentials for themselves.
00:57:03 On data on companies’ awareness of AI, and how to improve it from a European perspective.
01:00:00 On how corporate comms managers can educate themselves on AI.