SUSTAINABILITY COMMUNICATIONS

Employees, customers, and shareholders are demanding real action on environmental and social issues. Corporate responsibility is no longer a nice-to-have – not positioning yourself today means falling behind.

Future-ready companies have already put sustainability at the heart of their strategy. Not only because it’s the ‘right’ thing to do, but because it is the smartest way forward.

But while most boardrooms and senior leaders recognize the importance of sustainability, companies are still failing to implement concrete action across the entire organization. So...

How do you foster a company-wide sustainability culture?

How do you help leaders and employees understand sustainability as embedded into strategy and daily operations?

WANT TO ANSWER THE CALL FOR SUSTAINABILITY?

NO-BULLSHIT SUSTAINABILITY STORIES

COSYN will help you design, implement and communicate sustainability strategies that align your stakeholders and your purpose. Together, we'll craft stories that make sustainability the logical thing to do – not only for you, but for your entire company.

Genuine commitment to sustainability requires putting all employees into action, then sustaining their engagement in the long run. The secret here is making your sustainability journey tangible.

So, sustainability becomes part of your culture. Not by chance but by designing narratives that highlight both your sustainability roadmap and your employees' critical role in it.

HOW WE DO IT

  • • Image Materiality Assessments: we analyze your sustainability communications and help you prioritize employee activation opportunities.

    • Ecosystem Mapping: we help you clarify your stakeholders' needs and goals through clear visual representations.

  • • Sprint Sessions: we help you align your sustainability vision and your company's wider purpose.

    • Stakeholder Engagement Roadmap: we design holistic plans to rally all stakeholders behind your sustainability journey.

  • Ambassador Coaching and Corporate Influencing: we empower leaders to become authentic advocates for sustainability – within your organization and externally.

  • • Storytelling: we engage your employees with your sustainability plans through inspiring storytelling.

    • Volunteering: we design immersive volunteering opportunities for your employees that are closely linked to your strategy.

    • Activation: we lead your employees to sustainable action via weekly activation challenge with our DROPS tool.

  • • Partnership Development: we amplify your sustainability impact by establishing sustainability partnerships that match purpose and brand.

    • Stakeholder Dialogue: we connect you to key stakeholders through productive dialogue and exchange on sustainability matters.

HOW HAVE WE HELPED OUR CUSTOMERS EMBED SUSTAINABILITY IN THE DNA?

HOW WE PUT RELEVANT NGOs “ON THE RADAR” FOR A GLOBAL ENERGY COMPANY

Our client – a global energy company – lacked insight into external stakeholder views. This meant that a number of environmental NGOs were able to make considerable noise online about the client's perceived shortcomings. The board felt like they were constantly operating on the defensive, unable to proactively address sustainability issues.

Companies in the energy industry today need a 'social license' to operate – our client was well-aware of this fact. But not knowing how to deal with NGO actors was more than just a reputational threat in this case. It was also a major roadblock in the company's sustainability journey.

Alongside a research partner, COSYN performed a deep competitive analysis of over 100 environmental NGOs. We looked at their values and activities, as well as their current relationship and relevance to the client. Drawing from this data, we created a radar animation that categorized NGOs according to their potential for partnership.

Identifying NGOs with high relevancy and openness to cooperate opened many doors for our client. It meant that the company went from seeing these players as threats to building transformative partnerships with some. Not only did the client improve their public image, but they were also able to make genuine strides in sustainability.

HOW WE BROUGHT BORING SUSTAINABILITY REPORTS TO LIFE FOR A GLOBAL PHARMACEUTICAL COMPANY

For this global pharmaceutical company, sustainability lived confined to annual reports. Lacking a sustainability culture, the challenge was to make the topic top-of-mind to key stakeholders.

To get the client's sustainability strategy off the page and into real life, employee and leadership buy-in would be crucial. Our solution was to build regular stakeholder activation opportunities around the topic.

Instead of making these activities another 'to-do', we designed events that were fun and interactive. These included roundtables, debates and workshops with local politicians and guests from external sustainability organizations.

By keeping people involved in the discussion, sustainability became embedded in employee experience rather than stuck in annual reports. Internal surveys indicated a massive improvement on the knowledge and engagement with sustainability. Plus, the company got significant positive press in this area!

WHAT IS NEXT?

Let’s get to know each other in a free 15-minute introductory call. Book here.

1.

Good chemistry? We follow up with a free 55-minute discovery session to understand your concrete challenge (via call or face-to-face).

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You receive a written proposal for your tailored employee change journey.

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