#14 How can neuroscience help us catalyse sustainable change?

Interview with Dr. Brandi Shaw Morris, Assistant Professor at Aarhus University and Founding Partner at Engagement Lab.

How can we make sustainable behaviours more appealing?

Dr. Brandi Shaw Morris suggests that neuroscience can help us catalyse sustainable change by understanding how our brains work and what drives our behaviour. Brandi has worked in both academia and the private sector for more than 15 years. Currently, she is an assistant professor at Aarhus University in Denmark.

Conducting research at the intersection between sustainability and neuroscience, Brandi believes that “by understanding our brain's natural tendencies, we can design interventions that nudge people towards more sustainable behaviour”.

In this episode, we learn from Brandi about the importance of changing people's minds before we can change entire systems – and about the role of communications and storytelling in doing so.

The course mentioned in the podcast

Sustainable Media, Marketing, and Creative Online Course at the Cambridge Institute for Sustainable Leadership: https://www.cisl.cam.ac.uk/education/learn-online/sustainable-marketing-media-and-creative

This episode is presented by Arne Kötting, and was produced by Dhriti Kamath, Charlotte Irigoyen, Ashwerya Narula and Ana Luiza Loio. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens.