ABBOT

How we helped Abbott's R&D team to connect their people to their strategy. 
With a new leadership team in charge and a new R&D strategy, communicating the direction to employees was top priority.

We responded to Abbott's problem with our digital Dialogue map — a strategy narrative transformed into a playful, interactive board game with 7 easy steps. Moving from the big picture to peoples’ personal contribution. 

Abbott's team leaders received comprehensive training on these tools, allowing them to deliver strategy messages to their teams clearly and confidently.  
 The result? Abbott's leaders and colleagues spoke about strategy in a more direct and defined way than ever before — this led to increased employee awareness and engagement with strategy. 

Digital Dialogue Map | Leadership Workshop Training

Next
Next

Bauer | Change and comms roadmap